2. The Diet & Exercise Myth:
 Among the most popular books on Earth are those written about cooking and, separately, the diets necessary to survive that consumption. On a valiant mission to ‘get in shape’ after warnings from your doctor, what better way to be accountable for change than to set a BHAG that is unambiguously clear and gives you bragging rights like running a marathon. It’s a great metaphor for what we must all do in our lives and business, right? Well, maybe. If you also happen to fall in love with distance running, that’s fantastic. The problem is that many people who set that marathon as the ultimate goal often win that battle, but lose the war. The relief that comes with victory means they never run again and promptly return to their prior weight and lack of condition. Diet and exercise are not intrinsically compelling goals. So what works for lasting change?

You can’t manage what you don’t measure. 

While that should be cliché by now, it’s amazing how temporary we make most of the measurements of change that we wish to see. That’s because we set goals for change that don’t really matter to us. In fact, the new exercise plan probably creates real sacrifices and discomfort, and so it’s often doomed unless we give ourselves with something more meaningful to hold onto—or perhaps even more fun.

Set more meaningful goals for long-term change. 

If we must lose weight, then what activity gets you on your feet that keeps you in shape that you might actually enjoy? Can you engage in the new habit with people you want to be with, or is there some way to take the sting out of the sacrifice? These are details worth sweating if we want the new exercise program to stick. It may not seem as heroic as a marathon, but this is a case where finding a passion that really matters to you if you want to have even the most remote possibility of permanent change.



3. Role Modeling vs. Rule Making: 

The day will come when it’s time for you to leave your job. For the charismatic CEO of Cisco, it was a well planned transition. After 17 years, John Chambers moved to a role as Executive Chairman this summer. Part of his success has been his willingness to "be the change" that he wants to see. When I was invited to keynote Cisco’s largest customer conference, I found Chambers backstage interviewing clients—a never-ending practice I’ve witnessed for two decades. In his patient southern drawl, he’s forever asking questions and listening deeply for ways Cisco can step up to a solution. For a guy who’s so people focused, Chambers’ dyslexia has never made public speaking a picnic for him, but nevertheless he insisted that every speaker at the conference would receive customer feedback scores, and he’d be judged by the audience along with the rest of us. Chambers is forever determined to role model the behaviors he demands from others.

You succeed not only because of your talents, but despite (not because of) your bad habits. 

Success is not the best teacher when it comes to creating change. It’s all too easy (and ironic) for leaders to ask others to take the big leap toward continuous improvement rather than hold ourselves accountable to the principles that we ourselves evangelize. In fact, a long track record of achievement makes us more resistant to initiate change. It’s also easy to assume that just because we’ve been successful in the past, every habit we have has contributed to that success or is forgivable. The truth is that we’re successful because of some talents and skills, and despite bad habits not because of them. My coaching partner Marshall Goldsmith wrote about this in his bestselling book, What Got You Here Won’t Get You There. What we’ve done in the past often won’t get us where we need to be tomorrow if there is a change of behavior required. It's common to indulge in wishful thinking and overconfidence about the future prospects of past victories, or fearful that a new path might risk what’s worked so well for so long.


“We’re here to learn and to serve,” Chambers whispered to me in the kitchen at my neighbor’s house as he readied himself to receive guests for a cancer charity event in Silicon Valley last weekend.

 “That’s the only part that never changes.” Never stop asking questions. Never stop being the role model for innovation. If you’re listening carefully, the world will tell you how you can be the change you wish to see.